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Cold War Through Advertisements

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Recently I have noticed a cold war between two big business houses in the city. Some times back there was a picture in which a bald guy with a terrible expression of amazement was shown hurrying towards something and some other people also behind, following him. The message was quite clear which was to provoke the consumers to grab the opportunity of a life time. This was an advertisement related to LG electronic products.

It was only this morning that I saw another advertisement in the newspaper. This too had a bald man but hung upside down. And there were some people who were somehow similar to those of the previous advertisement. At first sight I mistook this advertisement to be one which belonged to LG electronics. After looking at it carefully this particular one belonged to Philips. The advertisement was intended to raise awareness to consumers to buy original electronics rather than assembled ones as some LG products are locally assembled.


Ok, if I was to buy an LCD whatever the brand be, which one am I supposed to go for? Is LG better than Phillips or is the other way round? Phillips claim their products genuine and original because they are imported from abroad but LG too claims that local assembling of the products makes them available at a very affordable price and the local techniques are no less than the foreign techniques. Again looking at LG, yeah it could be true when we look for genuine products. Keeping cost in mind, they could surely use materials with low quality or materials which are not even produced by LG itself.


The basic object of the later one was to create some fear regarding the consequences they would have to bear in the future if they go for cheaper and assembled products. And when this kind of war is created, the former always comes out on top. Here in this case, I am sure LG will be going far above Philips.

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