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Trade Show Infrastructure

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Why do trade show exhibits organizers ignore the decoration part? The most important factor to be considered in such trade show exhibits is undoubtedly the decoration part. Stalling up a counter in a crowded place is not enough to lure customers. The stalls should be eye catching and has to be able to make an impression at the first sight. Not only the attraction, but the stalls should be cozy, spacious and visible.


To start the decoration of a stall the topmost priority always goes to table covers because if the covers are good enough, the look and size of a table can be ignored. Stalls are often found to be using old and vulnerable tables during the trade shows but the way they covered the tables with nice table covers omits the ugliness of such tables. And on top of that, a nice table top display would be very good and the most convenient way of attracting customers. In an indoor trade shows, a director chair would not do well but in exhibitions outdoor, some director chairs would be pretty handy. The director chair is not just about the style but it’s more about comfort. The stall attendee or some commoners and enthusiasts can take a time out and relax a bit.


Basically, a stall is not just about motive and goal; it’s also about attracting customers with the eye catching decorations. If only a customer could be lured to a specific stall, the rest marketing and advertising tasks can be carried out later, slowly and surely. To target particular class of customers, the decorations should be done accordingly.

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