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The top brand in the world is Coca Cola leaving its rival Pepsi far behind. Coca Cola was in the number one spot in the top 100 brands of the world in consecutive 2006 and 2007 years. Though the brand value in 2007 has decreased, it is still able to maintain its spot at number one. The brands that have been behind Coca Cola since 2006 includes brands like Microsoft, IBM and GE. The rest of the brands in the top 100 have been in the ups and downs leaving these four big brands. The improvement in the brand value of Microsoft could not overtake the top one spot in spite of Coca Cola’s decreased brand value.

The market share of Coca Cola and it’s rival Pepsi might be 50-50 in many parts of the world but when it comes to Nepal, the market share structure would be 3:1. The factor which needs to be credited for this data of Coca Cola’s market share cannot be determined that easily. As far as I know, the factors could be, the management and the quality it has maintained. The company with the largest paper work in Nepal had Bottlers Nepal, the sole distributor for Coke in the second spot. This also proves that the management is good and the quality maintenance needs no description at all.

There were ups and downs in Coke. A couple of years or so, the workers went on for a strike all over Nepal in Bottler’s Company resulting the distribution and production into halt. To worsen this case, this halt was in existence in the peak season which was finally solved.

The year 2008 could be different and nothing is predictable. The number one spot could be snatched by Microsoft in this present age of information technology. If only Coca Cola could come up with some beverage for chilling cold with the same brand, who knows they might still be at the number one spot for the next ten years or so.