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Some advertisements are too much misleading. Just a couple of months ago there was a huge ad campaign released by Philips in the local market. The ad quoted as saying, “Pay 2600.00 and get a 32” LCD”. I got myself in awe when I heard and read that ad. Why wouldn’t I grab the opportunity of getting myself a Philips 32” LCD at a dirt price. The marked prices of those LCDs vary from one hundred thousands and above. So if I could get it for just two thousand and six hundred, I would definitely buy more than one LCD. And more importantly I am ready to pay up to five thousands for that LCD.

But, the amount of two thousand and six hundred could merely be a monthly installment to be paid. Keep on paying that sum for a year or so which excludes some down payments as well. These electronic products are easily available in installments. Normally these products can be bought in installments after clearing 20% to 30% of the total amount and the remaining in equal installments. This is a good scheme for all but sometimes these distributors create confusion among the consumers.

If the same slogan is applied by real estates, one can probably buy a house ranging from fifty thousands and above. Same thing is applicable when buying vehicles as well.