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Your customers are networking, why aren't you?

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The closer a business is to its customers, the better it will do. We all know this, which is why the location of businesses is so important - and why estate agents make so much! We can do many things to attract customers towards us, but if we're miles away from any of them then none of them are going to see us.

It's rare now to see a business without an online presence, even if it's just an email address or a basic website. Over the last few years the way customers act online has changed dramatically with the advent of social media. Sites like Facebook and Twitter began as simply a way for people to keep in touch with their friends and share information with them, but both have evolved dramatically and are now where a lot of people spend almost all of their time online.

That's why this article on Business7 is very timely and useful. It's got a lot of tips for businesses on how to create and develop your social media presence. You can't just rely on customers stumbling on your website anymore, you have to get out there and promote yourself on social networks to get people to pay attention to you. If you don't, your online presence will be a public liability for you, languishing in the internet equivalent of a deserted back street while everyone gathers for fun a long way down the road.

It's not too late to make a real effort and get ahead of the game in social media. A lot of businesses aren't doing anything there, and of those that are, many are only spending limited amounts of time on it. You can get ahead of the game and get more customers for yourself by getting networking now.

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